Unveiling the colour of the year- Viva Magenta

Make way for Viva Magenta

What do you get when you mix crimson, purple and pink? The answer is Viva Magenta, the Pantone Colour of the Year 2023. “An unconventional shade for an unconventional time” and “a new narrative” are the phrases Pantone has used to describe the much-celebrated shade. The experts at Pantone have linked the colour to feelings of happiness, optimism, strength, and even vitality – emotions and sentiments that reflect a positive energy that the world has seemed to need more than usual in recent years for one reason or another.

After the pick for 2022 -Very Peri- which emphasised originality and creativity, Viva Magenta was chosen for confidence and assertive flamboyance. When describing this stirring hue, Pantone uses nothing but glowing adjectives. The colour, essence and description make us want to embrace the good times and a new vision to come.

Past Pantone’ Colours of the Year’

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Why the Pantone ‘Colour of the Year’ is significant

The Pantone Colour of the Year has been announced since 2000 by the Pantone Colour Institute to inspire the branding, marketing, and creative industries. The initiative has solidified the Pantone Colour Institute’s position as the pre-eminent industry leader in all things ‘colour’ since it began.

The Pantone Colour Institute tracks trends year-round to select the following year’s ‘Colour of the Year’. Every facet of modern life is considered, from the world of fashion and marketing to social media and politics. The Colour Institute’s annual pick has grown to become an eagerly awaited announcement and holds ever more sway across the vast fields of design and brand marketing.

When a new Pantone colour is released, fans can choose from various products and palettes created with that hue in mind. Hundreds of companies committed to developing new products using the ‘Colour of the Year’. Naturally, this further amplifies the significance and impact of the colour trend forecast with each passing year. In addition, countless influencers and bloggers share their opinions about the colour, and the trend is actively embraced as an influence across products, social media templates, and so on.

For instance, ‘Very Peri‘ made it to tables worldwide last year, with F&B businesses serving delicious and aesthetically appealing offerings to customers featuring it.

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Symega meets Viva Magenta

Symega provides a variety of Magenta tones because we love to stay on top of trends that create value for our partners.

Magenta can be thought of as mauve, crimson, or a mix of purple and pink. It lies in the exact middle of the colour wheels for the RGB and CMYK colour systems, halfway between red and blue. We at Symega offer a wide range of magenta shades from all-natural ingredients for use in food and drink applications, including:

Carmine
Anthocyanins
Beetroot

The trend towards vivacity in 2023 bodes well for consumers willing to experiment with new foods and drinks. So give your consumers a chance to embrace the Pantone Colour of the Year on a platter with all-natural food colours that are vibrant, healthy and sustainable.

Contact us, and let us use our formulation expertise and years of industry experience to add Viva Magenta to your food products, no matter what category of industry your business caters to.

Join the natural shift. To know more, head over to Natural Shift.