Think of the juicy red colour of a strawberry and your mouth waters, the bright yellow of a lemon and you’re refreshed. The act of eating is a multi-sensory experience and how food looks is as important as how it’s prepared. In fact, it is often said that people enjoy their food with their eyes before tasting it with their tongue. It is no surprise then that the colour of food is as important as its taste.
We at Symega are awed by the colour spectrum offered by nature. And our wide range of all-natural colours, entirely derived from plant pigments, makes foods look great, naturally.
An awareness initiative by SYMEGA
people feel that food and beverages containing synthetic colours are unsafe for children.
agree that the label should clearly mention if synthetic colours are used.
agree that synthetic colours in food products can cause health problems when consumed regularly.
These statistics should be enough for you to want to make the shift. Are you ready to lead the change?
*Source: Based on a research study conducted by NielsenlQ [Jan-Feb 2022, among 2000 Urban Indian respondents, men & women aged 18 to 45 years from NCCS A, B & C, margin of error of 2% at 95%CI]
Symega’s expertise in natural food colouring solutions is backed by its extensive knowledge and understanding of dealing with plant pigments and extracts. Sourced from the finest raw materials, studied for their use and performance in food applications, and stabilized and standardized to meet intense processing and packaging conditions, our natural colours are suitable for use in a wide range of applications, including baked goods, beverages, dairy, snacks, confectionery, meat processing, and more.
NECOLTM or Natural and Effective Colours is a range of plant-based colours suitable for a wide spectrum of applications ranging from bakery to dairy, and confectionery to savoury. With high solubility, stability, and flavour neutrality, this range of cost effective natural colours comes in an assortment of standard and custom shades. NECOL is best suited for marketers and food processors who are keen to shift away from the versatile yet hazardous synthetic colours but failing to find an economic and effective natural alternative for the same.