Food colours are shifting. Are you ready?



Why natural colours demand a natural shift?

New research suggests that customers are becoming more careful about food and beverage labelling and are looking for clean product attributes that directly affect them and their families. Products labelled as ‘natural’ continue to resonate with smart consumers of today more than ever.

Join us and get to know more about natural colours and their many perks.
of Indian mothers agree that synthetic colours in food products can cause illnesses if consumed in the long run.
Embrace the vibrant verdict today!

* Based on a research study conducted by NielsenIQ [Jan-Feb 2022, among 2000 Urban Indian respondents, men & women aged 18 to 45 years from NCCS A, B & C, margin of error of 2% at 95%CI]

of Indian mothers agree that synthetic colours in food products can cause health problems when consumed frequently.
Stay a step ahead of trends

* Based on a research study conducted by NielsenIQ [Jan-Feb 2022, among 2000 Urban Indian respondents, men & women aged 18 to 45 years from NCCS A, B & C, margin of error of 2% at 95%CI]

are willing to go the extra mile by paying up to 30% premium on food products with natural food colours.
Make your mark in the F&B industry

* Based on a research study conducted by NielsenIQ [Jan-Feb 2022, among 2000 Urban Indian respondents, men & women aged 18 to 45 years from NCCS A, B & C, margin of error of 2% at 95%CI]

There’s more to colours than meets the eye

As customers become more health-conscious, their demand for organic and natural foods will expand rapidly. Conversely, the emphasis on health and well-being has slowed sales of artificial food colourants. With the globe still struggling from the pandemic's aftereffects, natural, organic, and healthy eating has taken centre stage.

  • Consumers’ CHOICE

    Customers pay particular attention to the ingredients list used in the production of food items, especially if they are intended for children.


    The share of packaged foods that are coloured naturally has been on a steady uptrend for the past several years.


    The breadth of natural food colour choices available today helps brands meet consumer expectations more responsibly.

Natural shift is the next big thing

Make the shift. Lead the shift.

As consumers turn more discerning and their visual palettes more vibrant, the demand for all-natural yet convenient food is higher than ever. With the millennial market embracing this shift a little every day, it is a good idea for brands to start moving in the natural direction in order to stay ahead of future trends.

What this shift means for you?

  • Purchase

    “It is good for me to compare reasonable alternatives that are future-proof”

    The overall decision becomes smooth for decision making, range and quality.

    • Consistent result
    • Scalable solution
    • Readily available in bulk

    “Where can I find
    ingredients that are convenient,
    consistent and profitable?”

  • Marketing

    "I need to make the first move to create a stir in the market."

    Become the market leader and stay ahead of changing demands.

    • Future friendly
    • Globally embraced
    • Consumer approved

    “How can I differentiate my brand and lead the market?”

  • R&D Expert

    "It will help me facilitate better alternatives to leadership"

    New innovations create more markets

    • Future-proof formulations
    • Consumer-friendly solutions
    • Lead the way

    “How can I innovate and keep up
    with the ever-changing trends
    and consumer demands?”

As an R&D expert, how do you plan to
stand out in this diverse and highly innovative market?


Natural colours come with new sources, new technologies, new capabilities and new possibilities waiting to be discovered and developed by the R&D teams.

  • Process

    As a customer-first enterprise, we cater to any requirement made by our clients. We don’t hesitate to initiate NPD if a request is made for a new shade. We strictly adhere to region-specific regulations to ensure no hiccups for the businesses we associate with. We proactively initiate activities that can help improve our outcomes which involve experimenting, research and tests.


    Natural and effective colours is a range of plant-based colours that offer a wide spectrum of applications ranging from bakery daily, Confectionery to savoury.

    1. High solubility and stability
    2. Ease of shade blending
    3. Flavour and odour neutral
    4. Tailor-made for specific applications
    5. Cost-effective


    NatureHue, a range of advanced CFS is powered by intense research and supported by state-of-the-art processing technology. Available in a range of applications, Naturehue shades have been formulated to impart just the right colours with the goodness of their sources.

    1. Clean label solutions
    2. Minimal flavour and odour
    3. Tailor-made for specific applications
    4. Cost-effective


    Designed using a unique plating process, ColourSpecks ensures a consistent appearance and uniform granulation. These granules add an extra texture and visual appeal to the products.

    1. Uniformity in granular dimensions
    2. Flavour and odour neutral
    3. Cost-effective natural colour infusion


    1. Ice Cream and Frozen Desserts Yogurts
    2. Fermented and Non-Fermented Dairy Beverages


    1. Juice Based Beverages
    2. Still Beverages
    3. Instant Mixes


    1. Biscuits and Cookies
    2. Cakes, Pastries and Sweets


    1. Sugar and Gum Confectionery
    2. Chocolate Creations
    3. Sweet Spreads

    Savoury Preparations

    1. Mayonnaise, Sauces and Spreads
    2. Noodles and Snacks
    3. Meat, Poultry and Seafood

Pick a colour. Find an ingredient.


Replace conventionally used artificial colour Sunset Yellow with natural options.
  • Paprika
  • Beta Carotene
  • Annatto


Replace conventionally used artificial colours like Brilliant Black with natural options.
  • Vegetable Carbon


Replace conventionally used artificial colours like Allura Red, Amaranth and Carmoisine with natural options.
  • Beetroot
  • Black Carrot
  • Hibiscus
  • Paprika
  • Purple Sweet
  • Red Radish


Replace conventionally used artificial colours like Erythrosine and Carmoisine with natural options.
  • Annatto
  • Beetroot
  • Black Carrot
  • Grape Skin
  • Hibiscus
  • Red Radish


Purples Sweet Potato can replace combination of Brilliant Blue and Ponceau.
  • Grape Skin
  • Blue Pea Flower
  • Black Carrot
  • Purple Sweet Potato


Replace conventionally used artificial colours like Brilliant Blue and Indigo Carmine with natural options.
  • Blue Pea Flower
  • Spirulina


Replace conventionally used artificial colours like Brown HT with natural options.
  • Caramel Type 1
  • Caramel Type 3
  • Caramel Type 4


Replace conventionally used artificial colours like Brilliant Blue - Tartrazine and Fast Green with natural options.
  • Alfalfa Grass
  • Napier Grass
  • Non Chlorophyll


Replace conventionally used artificial colour Tartrazine with natural options.
  • Annatto
  • Beta Carotene
  • Marigold
  • Safflower
  • Turmeric

Understand not only colours but its sources, delivery system, heat stability and labels. Also get access to exclusive white papers.

As a purchase specialist, are you
seeking the best and the most effective sources?


Natural food colours are cost-effective, easy to source and appeal to current and prospective consumers in all ways possible.



    A variety of plant-based colours called "natural and effective colours" are available for use in a variety of products, including sweet and savoury foods as well as everyday bakery items.

    1. Economical
    2. Custom-made for specific applications
    3. Unflavored and odourless
    4. Superior stability and solubility
    5. Blends easily


    Modern processing technologies and intensive research are the foundation of Naturehue. Naturehue shades, which come in a variety of options, were created to deliver just the appropriate colours while preserving the goodness of their sources.

    1. Cost-effective
    2. custom-made for certain uses
    3. Clean-label remedies
    4. Very little flavour and odour


    ColorSpecks are specially formulated granules that add extra texture and visual appeal to products. They are designed using a special plating process that guarantees a consistent appearance and uniform granulation.

    1. Infusing natural colour on a budget
    2. homogeneity of the granular dimensions
    3. Unflavored and odourless

Decode the perfect taste
and shade every time.

As a marketing pro,
what is your strategy to attract modern consumers?

Clean Label.
Clear Hit.

Stay ahead of trends and dive into the minds of your smart and modern consumers.


    Businesses have seen a huge increase in demand for natural food colours. Due to the rise in health consciousness and food adulteration, consumers' propensity for clean-label products has been rising. Customers prefer to read product labels before making any purchases, which is a major factor in the rising popularity of natural food colours.

    In order to achieve the clean labelling that the market is demanding more and more, food manufacturers today have a lot of room to innovate through the use of colour from fruits and vegetables in their goods.

Rise to the rising trends

The world is all for all-natural food colours

The global food sector is evolving quickly and focusing more on the consumer. Food manufacturers are struggling to decide which customer categories to cater to and which new trends to highlight as consumer requirements and eating habits change more and more frequently. According to various studies and insights, there has been a noticeable shift toward using natural ingredients, particularly for food colours.

scroll to your right to view the world map

North America

In USA, top companies have pledged to switch to natural food colours. Soon there could be a new regulation on warning labels for artificially coloured products.


The United Arab Emirates (UAE) restricts the usage of Tartrazine in food & drinks.


In India, 79% agree that synthetic colours in food products can cause health problems when consumed frequently.


In September of 2007, a research team from the University of Southampton recommended to Ministers the phasing out of six colours in food and drink in the EU. These six colours - sunset yellow (E110), quinoline yellow (E104), carmoisine (E122), allura red (E129), tartrazine (E102) and ponceau 4R (E124) - had been shown to increase hyperactive behaviour of children.

*Sources: Southampton Study, Nielsen IQ Study (add at the base of map as)

Colour the food world naturally