After a history of wading in and out of popularity, millets have found a permanent place in the modern mainstream diet. Richa Elsa Thomas, Senior Executive – Marketing & CMI at Symega, explores the complex history of this ancient grain and how its superfood status is currently driving the cereal market.
Millets, the ancient grains of Asia and Africa, are experiencing a remarkable comeback. Prized for their adaptability, superior nutrition, and environmental benefits, millets offer the food industry an unique opportunity to capitalise on growing consumer demands for health-conscious and sustainable food options.
Millet’s Rise from Humble Grain to Superfood
Millets were not a forgotten grain, but their popularity has fluctuated throughout history. 
The Story of Transformation:
The story of millets is indeed one of a “poor man’s grain” becoming a “rich man’s choice.” It highlights the influence of cultural preference, agricultural advancements, and health awareness on our food choices. Today, millets are regaining their rightful place as a healthy and sustainable superfood. Their comeback story reminds us of the importance of rediscovering traditional foods’ potential.
Global Recognition Ushers in a New Era for Millets
Fortunately, the global community is recognising the value of millets. Governments and international organisations are actively promoting their cultivation and consumption. India, the world’s largest millet producer, has taken a leadership role. Their inclusion of millets in national food security programs and the successful proposal for the International Year of Millets (2023), backed by over 70 countries, signifies a global shift towards harnessing the potential of millets. This international recognition creates a supportive environment for businesses to invest in millet-based products.
Millets: A Perfect Fit for the SDGs
Millets offer a compelling solution for achieving multiple Sustainable Development Goals (SDGs). Their superior nutritional profile aligns with the goal of “Zero Hunger,” while their low water requirements and climate resilience support “Sustainable Agriculture” and “Climate Action.” Countries can make significant strides towards achieving SDGs by integrating millets into the food system. This focus on sustainability resonates with socially conscious consumers and creates a positive brand image for businesses incorporating millets.
Nutritional Powerhouse: Why Consumers are Shifting Towards Millets
Millets are nutritional powerhouses, surpassing conventional cereals like rice and wheat in protein, fiber, vitamins, and minerals. Their low glycemic index and gluten-free nature cater to consumers with specific dietary needs. Additionally, millets are linked to preventing chronic diseases like diabetes and heart ailments. The growing demand for healthy food options and the increasing availability of millet-based products reflect a consumer shift towards embracing these ancient grains. Businesses integrating millets into their product lines can tap into this growing market segment.
How Millets Are A Sustainable Choice
Millets are champions of environmental sustainability. Compared to conventional crops, they require significantly less water, a crucial factor in a world struggling with water scarcity. Additionally, they emit fewer greenhouse gases, contributing to the fight against climate change. Their deep root systems improve soil health, prevent erosion, and enhance fertility, making them ideal for sustainable farming practices. By incorporating millets, businesses can demonstrate their commitment to environmental responsibility, which appeals to a growing segment of eco-conscious consumers.
If Millets Are Your Business, It’s Our Business Too
We see the potential of millets. We also have the technical expertise to turn it into innovative products for the food industry. From barley and finger millet to sorghum and proso, we use a variety of millets to create versatile solutions. Our Instant Millet Powders, Ready-to-Drink Beverages, and Creamers are all crafted with unique processing technology to be perfect fortifiers.
Symega’s millet-based solutions are ideal for incorporating ice cream, beverages, snacks, and more. They add health benefits without sacrificing taste. We are your one-stop shop for all things millet-based. With Symega, you can easily integrate the power of millets into your existing food products.
The Future is Millet
The revival of millets signifies a multifaceted approach to addressing modern food challenges. Millets can become a cornerstone of sustainable and profitable food systems by harnessing the power of policy interventions, international cooperation, and consumer awareness. Embracing millets presents a unique opportunity for the food industry to create a healthier, more resilient future, ensuring food security and environmental sustainability.
Partner with Symega to integrate millets into your business and address the growing demand for sustainable, nutritious food options.
In conclusion, millets offer a unique confluence of consumer demand, environmental responsibility, and social good. Integrating millets into your product lines allows you to tap into a growing market segment, enhance your brand image, and contribute to a more sustainable future.
About the Author
Richa Elsa manages consumer insights and market research at Symega Food Ingredients, with a keen understanding of consumer behavior, market trends, and the dynamics of the food and beverage industry.
