Natural Colours

Bringing Nature’s
True Colours to Life

Naturally Vibrant Colours for Healthier Products

Colour plays a crucial role in influencing a consumer’s purchase decision. Our advanced, sustainably sourced natural colours deliver vibrant, stable hues across applications while meeting evolving regulatory and consumer demands.

With increasing scrutiny on artificial colours, the shift to natural alternatives is inevitable. Our solutions ensure your products maintain visual appeal and integrity throughout their shelf life, influencing consumer preference and trust.

The Future Is Natural

Global regulations are tightening, and growing consumer resistance to
synthetic colours signals an inevitable shift toward natural alternatives.

43%*

of people feel that food and beverages containing synthetic colours are unsafe for children.

87%*

agree that the label should clearly mention if synthetic colours are used.

79%*

agree that synthetic colours in food products can cause health problems when consumed regularly.

*Source: Based on a research study conducted by NielsenlQ [Jan–Feb 2022, among 2000 Urban Indian
respondents, men & women aged 18 to 45 years from NCCS A, B & C, margin of error of 2% at 95%CI]

Naturally Colourful Solutions

Safe, stable, and plant-based colour solutions
designed to enhance product appeal.

NECOL™

A natural alternative to synthetic colours-highly soluble, stable, and flavour neutral. Ideal for a wide range of applications in both standard and custom shades.

NatureHue™

Fruit- and vegetable-based colour solutions for dairy and beverages that deliver clean-label advantages, stable performance, and minimal flavour interference at a cost-effective rate.

ColourSpecks™

Innovative colour infusions that add visual texture and uniform granulation-are perfect for confectionery and beverage premixes.

NECOL™

NatureHue™

ColourSpecks™

From the Nature’s Palette

Vibrant shades procured from high-grade beetroot, black carrot, paprika, red radish, purple sweet potato, and hibiscus.
Red
Extracted from sustainably sourced beetroot, black carrot, annatto, grape skin, purple sweet potato, and hibiscus of the highest quality.
Pink
Sourced from carotenoid pigments found in paprika and annatto.
Orange
Captured from turmeric, safflower, annatto, and marigold in the form of curcumin and lutein extracts.
Yellow
A natural replacement for titanium white in multiple food applications-obtained from starch, gum, and lecithin.
White
Sourced from vegetable carbon-best suited for trendy gourmet preparations like black ice cream.
Black
Chlorophyll's antioxidant and anti-cancer benefits derived from alfalfa grass, Napier grass, and non-chlorophyll sources.
Green
Protein-rich phycocyanins noted for their health properties and obtained from spirulina; also sourced from blue peas.
Blue
Anthocyanins known for their free-radical fighting properties and sourced from purple sweet potato, grape skin, black carrot, and blue peas
Purple
Hues of brown derived from caramel, ranging from mild amber to deep shades of chocolate.
Brown