Crackers have been customers’ No.1 go-to for crunch alongside chai/coffee, or at a party as an easy starter – topped with cheese, olives, chillies, chopped boiled eggs… the variations are endless. Whether sweet or salty, topped or plain, filled or not; the cracker aisles in supermarkets are lined with a wide array of options. But customers nowadays have evolved to a point where they care about their snack foods as much as their meals. So, they want snacks that not only pack flavour and crunch, but also promise minimal fat content, offer low-salt options, come in non-gluten/plant-based flours etc.
Manufacturers of crackers, therefore, stay well-informed and nimble if they’re to stay ahead of their customers. This is where we can step in to lend a hand. Symega offers a wide option of innovations in the baked snacks category – exciting non-gluten flour options (potato anyone?) and new textures. Or, we can collaborate to hit upon a new flavour, sweet or savoury. Our team of food technologists can partner you from conceptualisation and prototype testing to pilot tastings and trails. With our experience and your market savvy, we’re sure to arrive at products that’ll appeal to your chosen audience, or the snacking public at large.
When its guilt-free, tasty snacking you’re looking to offer your customer, we can give you ingredients that are clean-label, coupled with nature-derived colours and seasonings. This means your packaging or label can transparently and proudly declare its healthy credentials. So, for crackers that appeal to modern lifestyles around grab-and-go nutrition, social enjoyment, environmental responsibility, form and function, we could be just the partner you need to answer today’s snacking needs of saving time, personalization and convenience.
What going to be in your next cracker? Let’s figure it out together, shall we?
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